One of the best ways to generate attention for your business is to post videos on YouTube. Videos showing your authority on a topic can help you build an audience and generate inbound leads. This article will walk you through the first steps to preparing for your YouTube Launch.
Choosing a YouTube Launch Theme
When creating a YouTube channel, choose a singular topic to focus all your videos around. This will help you make an audience of people interested in a topic you are an expert on.
For B2B, make sure you address questions in your industry and your customers’ pain points. Before creating a video, search for your desired topic and make sure there are other YouTubers also addressing the issue. This will show there is demand for content on that topic. You can also use a plugin like TubeBuddy or another keyword research tool to choose your subjects.
Having content planned out for about four weeks before your YouTube launch will help you build momentum and establish a channel theme early on.
Branding Your YouTube Launch
Branding your channel will allow you to establish a vibe for your videos and make your audience remember you. It will also help your audience to associate quality content with your brand.
Some essential elements to establish in your brand guidelines are:
- a mission statement
If you cannot hire a designer for the visual elements, you can always create your channel icon, banner, and other video elements in Canva.
Having all these elements prepared before your YouTube Launch will help you establish a brand identity earlier rather than later.
Make It Easy To Find You
If you’re creating a YouTube channel to generate leads, you’ll want to make it super easy for viewers to get in contact with you. To do this, create a business email to link in your YouTube bio and video descriptions. You should also add all the links to the “About” section on YouTube. Lastly, at the end of your videos, your Call-to-Action (CTA) should include how you would like people to reach out to you. These tips will make it easy for anyone looking to buy to find you.
Walk through the process your viewers will see before your YouTube launch to make sure it’s obvious how to contact you. You may even want to ask a friend to walk through the process to ensure it’s as simple as possible. Doing this will ensure you aren’t creating any barriers for customers.
YouTube Launch Resources: